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LGG Charlesworth rebrands, reflecting the wider reach of its plastics operations

LGG Charlesworth rebrands, reflecting the wider reach of its plastics operations

Malvern-based LGG Charlesworth, a brand that has been synonymous with the UK plastics industry for almost 100 years, is preparing for the future with a series of initiatives to take the company to the next level.

From 1st June 2018, this precision plastics injection moulding specialist will become Talisman Plastics. A new logo, corporate branding and new website have been introduced to reflect the transformation and ambition of the company.

Overseeing this transformation is Shaun Champion,  appointed managing director on 1st May this year. Previously general manager at Linpac, the plastics packaging specialist, Shaun has spent the last 10 months as commercial director at the company, guiding a significant investment, recruitment and acquisition programme that will facilitate this growth programme. Graham Ward, managing director at LGG Charlesworth for the past 12 years, will continue in a non-executive role, looking to bring continuity and balance to the board in his advisory role.

“Our brand ethos has always been built on trust, credibility and industry knowledge – factors that have kept our business growing successfully for the past 98 years,”  says Shaun.

“Over the years we have expanded into several markets and it is critical that we maintain a clear focus on our core competencies in order to maintain this ethos.”

Talisman Plastics will incorporate three trading divisions under a brand that conveys a clear focus on the plastics sector.  The first of these divisions, operating under the Talisman Plastics brand, is precision plastics injection moulding serving the 5,000 to 500,000 volume market in the UK.  Talisman Security Seals serves the healthcare and general security seals market and Talisman Caps & Closures focuses largely within the packaging sector.

Rebranding and restructuring have been supported by investment in new injection mould tooling technology; the appointment of new project development and tooling managers; and the acquisition of an established caps and enclosures specialist.  Hungerford based, Kennet Plastics, who were acquired on 1st February 2018 are a family business with an excellent reputation built up over 30 years of operation.

This focused investment and development programme is already having a positive impact. Turnover has grown by over 10% in the past 12 months with profitability ratios maintained.

Shaun adds: “We are a dynamic and progressive company with exciting plans for the future. This new brand conveys our bold and modern approach whilst clearly communicating that we are one company with three distinct divisions. It is a hugely important step in ensuring our customers understand what we can offer and also in helping us to attract the right sort of talent to drive our future growth.”